Peter R. Scott

When it comes to marketing and internal auditing, chances are you don’t envision the two departments as part of a collaborative effort for the good of the organization. Marketing is the pie-in-the-sky service where creativity trumps controls every time. Internal audit is the down-to-earth activity where common sense drives the mitigation of risks.

When it comes to business communication, social media has transformed how consumers interact with corporations, governments, traditional media, and each other. The game has changed—organizations and traditional broadcast media no longer control the message, consumers do—telling it like it is instantly—through uploaded text, images, audio, and video content, and, let’s not forget, instant global reach.

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